Today in my in-box, my daily e-mail from ClickZ caught my eye – Social Commerce 101: Leverage Word of Mouth to Boost Sales by Sam Decker. Social networking and social media are the current, sexy, shiny topics at business and marketing conferences in the real estate industry. Are we using this new marketing venue correctly? Probably not.
In his column, Decker asks these two questions: “What does the ’social’ moniker mean for your business?” and “How does the customer voice really impact bottom-line sales?”
I know that most brokerages are working an angle with the social media platforms, but have they answered these two questions? If your brokerage has, we would love to hear your comments.
I am a member of several brokerage fan pages and I have yet to see one client talk about the company. Most of the pages are postings of listings, educational videos, introductions of new agents and press releases. I have also noticed that many of them have not posted for several weeks. Even one of the largest firms in California hasn’t posted since last summer.
Here are some suggestions from Decker:
- Craft your daily post to get folks talking about your company and your service
- Host promotions and contests on your pages – check out Dunkin’ Donuts on FaceBook
- Upload photos and videos – on FaceBook become a fan of CENTURY 21 M&M and Associates and on YouTube visit one of the Long Realty Company channels
I am so glad that I took time to read this e-mail today as it now has me re-thinking our social commerce at Skirts and also with my industry clients.
